Filed under: Brand Rag, Designer Rag, dressing room rag, Label Rag, Mens rag, Style rag, Trend rag | Tags: by Daniel Adams-ray, English bicycle competition, Lagom, Lagom S/S 09 Release, Nette Sandström, The tweed race
Lagom is back!
Lagom is a Swedish brand that was founded 2007 by Daniel Adams-ray & Nette Sandström. The duo are back with a limited collection entirely dedicated to the summer, “Summer Summer 09”.
The idea of this collection was designed with the sophisticated city athlete in mind. The inspiration is picked from an annual English bicycle competition, “The Tweed Race”, which honors the memory of the classic gentleman and also works as a meeting point for many different generations of men and women who meet up to compete in the race.
The key words in this collection are the already mentioned meetings between different generations, pleats and the tiny Sherlock Holmes cap.
-MP